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Category: SEO

Straightforward guidance on search visibility, with a strong focus on local SEO. Articles here explain how Google actually works — from search results to business profiles — using clear strategy, not gimmicks or guesswork.

Should I Show My Address on Google Maps — or Use a Service Area Instead?

4 min read

Not showing up on Google Maps? Using the wrong address type can quietly kill local visibility. Learn when to show an address, when to hide it, and why it matters.

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How Do I Show Up on Google Maps (and the Local 3-Pack)?

4 min read

Not showing up on Google Maps or the local 3-pack? Learn how Google decides who appears locally, why most businesses get it wrong, and what’s usually misconfigured.

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How to Set Up a Google Business Profile (GBP) — Beginner-Friendly Guide

7 min read

Skip To Section Google Business Profile (GBP) is the listing that shows up in Google Search and Google Maps when someone looks for your business name or searches things like “plumber near me”. It’s free, and for most local businesses, it’s the highest-ROI marketing asset you’ll ever set up. This guide covers: Before you start: […]

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