Straightforward guidance on search visibility, with a strong focus on local SEO. Articles here explain how Google actually works — from search results to business profiles — using clear strategy, not gimmicks or guesswork.
Backlinks are often misunderstood in SEO. This guide explains what backlinks actually do, what they don’t do, and when they genuinely matter for search visibility.
Skip To Section This article is Part 5 of a short series on how modern SEO works. If you’d like to start from the beginning, you can read Search Engine Optimisation (SEO): What It Is — and What It Isn’t. By now, a few things should be clear: Which leads to the obvious question: If […]
Skip To Section This article is Part 4 of a short series on how modern SEO works. If you’d like to start from the beginning, you can read Search Engine Optimisation (SEO): What It Is — and What It Isn’t. Once search intent is understood, the next logical question is this: If multiple pages match […]
Search intent explains why two pages targeting similar phrases can perform very differently, even when both appear “optimised”. It also explains why keyword tools often feel incomplete on their own. I’ll explain.
If you’ve ever opened a keyword research tool and thought, “This tells me nothing useful”, you’re not imagining things. I’ll explain Keyword Research without the tech-talk.
At its core, SEO is about helping search engines understand your website well enough to show it to the right people. Let me explain.
Skip To Section Why Google Sometimes Shows the “Wrong” Business — Even When You’re in the Same Postcode If you’ve ever searched for a local business and Google showed you a company in another state, you’re not imagining things — and it’s not a glitch. This case study explains why Google does this, using a […]
Google doesn’t work like a filing cabinet where each page is labelled with one phrase. It works more like a human trying to understand what someone actually means when they search.
Google ranks categories, not businesses. Learn how Google decides what your business actually does — and why vague or incorrect categories quietly hold back your visibility.
Is your Google Business Profile suspended or not showing? Learn the real causes, what not to do, and how to fix it properly before appealing — without making things worse.
